The Establishment of MGA Entertainment
MGA Entertainment was founded by Isaac Larian in 1998. The company would later become known for creating the Bratz Dolls, among other popular toy lines.
1998
2001
Launch of Bratz Dolls
Bratz Dolls were officially launched in 2001, featuring four original characters: Cloe, Yasmin, Sasha, and Jade. Their unique style and diverse appearance set them apart from other dolls on the market.
2002
Expansion of the Bratz Line
Following the initial success, MGA Entertainment expanded the Bratz line to include new characters and additional fashion accessories, increasing their popularity.
2003
Introduction of Bratz Boyz
In 2003, MGA Entertainment introduced Bratz Boyz, a line of male dolls to complement the original Bratz Dolls, further expanding the Bratz universe.
2004
Bratz Dolls: The Movie
The first Bratz movie, "Bratz: The Video - Starrin' & Stylin'," was released in 2004, marking the brand's entry into the entertainment industry.
2005
Bratz TV Series Debut
The Bratz TV series premiered in 2005, bringing the characters and their adventures to a broader audience through animated episodes.
2006
Bratz Dolls: Rock Angelz
The Bratz Dolls line introduced the "Rock Angelz" series in 2006, featuring the characters as rock stars. This series included dolls, a movie, and a video game.
2007
Live-Action Bratz Movie
In 2007, the live-action "Bratz" movie was released, bringing the characters to life on the big screen and further solidifying their place in popular culture.
2008
Legal Battles with Mattel
MGA Entertainment faced legal challenges from Mattel, the maker of Barbie, over the intellectual property rights of Bratz Dolls. The legal battles would continue for several years.
2010
Bratz Dolls Relaunch
After a brief hiatus due to the legal battles, Bratz Dolls were relaunched in 2010 with updated designs and new characters, reintroducing them to a new generation of fans.
2012
Bratzillaz Line Introduction
MGA Entertainment introduced Bratzillaz, a spin-off line featuring witch-themed dolls, adding a supernatural element to the Bratz brand.
2013
Bratz Dolls 10th Anniversary
To celebrate the 10th anniversary of Bratz Dolls, MGA Entertainment released special edition dolls and commemorative products, highlighting a decade of Bratz influence.
2015
Bratz Dolls Reboot
Another reboot of Bratz Dolls was launched in 2015, featuring new branding and updated looks to appeal to contemporary tastes and trends.
2018
Return of Original Bratz Dolls
In response to fan demand, MGA Entertainment reissued the original Bratz Dolls, allowing long-time fans to reconnect with the classic characters.
2021
Bratz Dolls 20th Anniversary
To mark the 20th anniversary of Bratz Dolls, MGA Entertainment released special edition dolls and collaborated with popular fashion brands, celebrating two decades of Bratz style.
2024
Bratz Dolls in the Digital Age
As of 2024, Bratz Dolls continue to thrive, with a strong presence in digital media, including social media platforms, web series, and interactive content, ensuring their relevance in the digital age.
