Creation of Pepsi-Cola
Pharmacist Caleb Bradham created a drink called "Brad's Drink," which would later be renamed Pepsi-Cola in 1898.
1893
1898
Renaming to Pepsi-Cola
Caleb Bradham renamed his drink Pepsi-Cola, combining the terms "pepsin" and "cola" to suggest health benefits and flavor.
1902
Formation of Pepsi-Cola Company
Caleb Bradham founded the Pepsi-Cola Company and registered a patent for the formula.
1931
Bankruptcy and Acquisition
The Pepsi-Cola Company declared bankruptcy during the Great Depression and was acquired by Charles Guth, the president of Loft, Inc.
1934
Introduction of 12-ounce Bottle
Pepsi introduced a 12-ounce bottle for the price of a 6-ounce Coca-Cola, gaining market share during the Great Depression.
1941
Pepsi's Wartime Efforts
Pepsi supported the war effort during World War II by using its advertising to promote war bonds and other patriotic causes.
1961
Introduction of Diet Pepsi
Pepsi launched Diet Pepsi, one of the first diet colas on the market, catering to health-conscious consumers.
1964
Merger with Frito-Lay
Pepsi-Cola merged with snack food company Frito-Lay to form PepsiCo, expanding its product portfolio beyond beverages.
1975
Pepsi Challenge Marketing Campaign
Pepsi launched the "Pepsi Challenge" marketing campaign, a blind taste test that showed consumers preferring Pepsi over Coca-Cola.
1984
Michael Jackson Endorsement
Pepsi signed Michael Jackson for a high-profile advertising campaign, significantly boosting the brand's visibility and appeal.
1992
Introduction of Crystal Pepsi
Pepsi introduced Crystal Pepsi, a clear cola, as part of its innovative product lineup.
1996
Launch of Pepsi Stuff Loyalty Program
Pepsi launched the "Pepsi Stuff" loyalty program, allowing consumers to collect points from purchases and redeem them for merchandise.
2008
Pepsi's Rebranding
Pepsi underwent a significant rebranding effort, introducing a new logo and packaging to modernize its image.
2015
Introduction of Pepsi True
Pepsi introduced Pepsi True, a mid-calorie cola sweetened with a blend of sugar and stevia, targeting health-conscious consumers.
2020
Pepsi's Sustainability Initiatives
PepsiCo announced ambitious sustainability goals, including reducing plastic waste and improving water conservation efforts.
2024
Continued Innovation and Market Expansion
Pepsi continues to innovate with new product lines and flavors, maintaining its position as a leading global beverage brand.
