Foundation of Allstate
Allstate was founded in 1931 as part of Sears, Roebuck and Co. The company initially focused on auto insurance, providing affordable and reliable coverage to customers.
1931
1934
First Permanent Sales Office
Allstate opened its first permanent sales office in a Sears store in Chicago, Illinois, marking the beginning of its expansion beyond mail-order sales.
1941
First Drive-In Claims Office
Allstate introduced the first drive-in claims office, revolutionizing the way insurance claims were processed and improving customer convenience.
1950
Introduction of Homeowners Insurance
Allstate expanded its product line by introducing homeowners insurance, providing comprehensive coverage for customers' homes and personal property.
1952
Allstate Becomes a Public Company
Allstate went public, offering shares on the New York Stock Exchange, which helped the company raise capital for further expansion and growth.
1967
Expansion into Life Insurance
Allstate began offering life insurance policies, broadening its range of services to meet the diverse needs of its customers.
1976
Introduction of "You're in Good Hands with Allstate" Slogan
Allstate introduced its iconic slogan "You're in good hands with Allstate," which became a cornerstone of its brand identity and marketing campaigns.
1993
Spin-off from Sears
Allstate was spun off from Sears, becoming an independent, publicly traded company, which allowed it to focus solely on its insurance business.
1999
Acquisition of CNA Personal Insurance
Allstate acquired the personal insurance business of CNA Financial, significantly expanding its customer base and market share.
2005
Launch of Allstate's "Your Choice Auto" Program
Allstate launched the "Your Choice Auto" program, offering customers new features and options for customizing their auto insurance policies.
2008
Introduction of Drivewise Program
Allstate introduced the Drivewise program, which uses telematics technology to monitor driving behavior and offer discounts to safe drivers.
2011
Acquisition of Esurance
Allstate acquired Esurance, an online insurance company, to strengthen its digital presence and appeal to tech-savvy consumers.
2014
Launch of Allstate's "Good Hands Rescue" Service
Allstate launched the "Good Hands Rescue" service, providing roadside assistance and other emergency services to customers through a mobile app.
2020
Acquisition of National General Holdings Corp.
Allstate acquired National General Holdings Corp., enhancing its market position and expanding its product offerings in the insurance sector.
2023
Introduction of Allstate Identity Protection
Allstate introduced Allstate Identity Protection, offering customers comprehensive identity theft protection and credit monitoring services.
2024
Expansion of Digital Insurance Solutions
Allstate continued to expand its digital insurance solutions, leveraging advanced technologies to enhance customer experience and streamline insurance processes.
