Founding of Netflix
Netflix was founded by Reed Hastings and Marc Randolph in Scotts Valley, California, initially as a DVD rental-by-mail service.
1997
1998
Launch of Netflix Website
Netflix launched its website, Netflix.com, allowing customers to rent DVDs online and have them mailed directly to their homes.
1999
Subscription Service Introduced
Netflix introduced a subscription service, offering unlimited DVD rentals for a monthly fee without due dates or late fees.
2002
Netflix IPO
Netflix went public with an initial public offering (IPO) on the NASDAQ, raising $82.5 million.
2007
Introduction of Streaming Service
Netflix launched its streaming service, allowing subscribers to instantly watch TV shows and movies on their personal computers.
2010
Expansion to Canada
Netflix expanded its streaming service internationally for the first time, launching in Canada.
2011
Expansion to Latin America and the Caribbean
Netflix continued its international expansion by launching its streaming service in Latin America and the Caribbean.
2012
First Original Series: "Lilyhammer"
Netflix premiered its first original series, "Lilyhammer," marking the beginning of its investment in original content.
2013
Success of "House of Cards"
Netflix released "House of Cards," its first major original production, which received critical acclaim and multiple awards.
2015
Global Expansion Continues
Netflix expanded its streaming service to Australia, New Zealand, Japan, and other countries, reaching over 190 countries by the end of the year.
2016
Introduction of Offline Viewing
Netflix introduced offline viewing, allowing subscribers to download content to watch without an internet connection.
2017
20th Anniversary
Netflix celebrated its 20th anniversary, having grown to over 100 million subscribers worldwide.
2018
First Academy Award Win
Netflix won its first Academy Award for the documentary "Icarus," highlighting its success in producing high-quality original content.
2019
Release of "The Irishman"
Netflix released Martin Scorsese's "The Irishman," a major original film that received critical acclaim and numerous award nominations.
2020
Pandemic Surge
During the COVID-19 pandemic, Netflix saw a significant increase in subscribers and viewership as people turned to streaming services for entertainment while staying at home.
2021
Success of "Squid Game"
Netflix's original series "Squid Game" became a global phenomenon, breaking records as the most-watched series on the platform.
2022
Expansion into Gaming
Netflix began offering mobile games to its subscribers, marking its entry into the gaming industry.
2023
Ad-Supported Tier Introduced
Netflix introduced a lower-cost, ad-supported subscription tier to attract more subscribers and compete with other streaming services.
2024
Continued Growth and Innovation
Netflix continues to grow and innovate, expanding its content library, investing in new technologies, and exploring new markets to maintain its position as a leader in the streaming industry.
