Foundation of Vanguard
Vanguard was founded by John C. Bogle in 1975. The company was established with a unique client-owned structure, which set it apart from its competitors.
1975
1976
Launch of the First Index Fund
Vanguard introduced the first index mutual fund, the Vanguard 500 Index Fund, which tracked the performance of the S&P 500 index.
1981
Introduction of Money Market Funds
Vanguard expanded its product offerings by introducing money market funds, providing investors with a low-risk investment option.
1986
Launch of Bond Funds
Vanguard launched a series of bond funds, further diversifying its investment products to meet the needs of its clients.
1990
Introduction of International Funds
Vanguard began offering international mutual funds, allowing investors to diversify their portfolios globally.
1992
Launch of Vanguard Total Stock Market Index Fund
Vanguard introduced the Total Stock Market Index Fund, providing broad exposure to the entire U.S. stock market.
1996
Introduction of Exchange-Traded Funds (ETFs)
Vanguard entered the ETF market, offering low-cost, tax-efficient investment options.
2000
Expansion into Retirement Planning
Vanguard expanded its services to include retirement planning and advice, helping clients prepare for their financial futures.
2001
Launch of Vanguard Personal Advisor Services
Vanguard introduced Personal Advisor Services, combining digital tools with human advisors to provide personalized investment advice.
2004
Introduction of Target Retirement Funds
Vanguard launched Target Retirement Funds, which automatically adjust asset allocation as the target retirement date approaches.
2010
Vanguard Becomes the Largest Mutual Fund Company
Vanguard surpassed its competitors to become the largest mutual fund company in the world, based on assets under management.
2012
Launch of Vanguard's Robo-Advisor Service
Vanguard introduced a robo-advisor service, providing automated, algorithm-driven financial planning services with minimal human intervention.
2015
Introduction of Vanguard's Factor-Based Funds
Vanguard launched factor-based funds, allowing investors to target specific investment factors such as value, momentum, and quality.
2018
Vanguard's Global Expansion
Vanguard continued its global expansion by opening offices in new international markets, including China and South America.
2020
Launch of Vanguard's ESG Funds
Vanguard introduced Environmental, Social, and Governance (ESG) funds, catering to investors who prioritize sustainable and ethical investing.
2023
Introduction of Vanguard's Digital Advisor
Vanguard launched Digital Advisor, a fully automated investment management service designed to help clients achieve their financial goals.
