Launch of Instagram
Instagram was launched on October 6, 2010, by founders Kevin Systrom and Mike Krieger. The app quickly gained popularity, reaching 1 million registered users within two months.
2010
2011
Instagram Reaches 10 Million Users
By September 2011, Instagram had reached 10 million users, showcasing its rapid growth and widespread appeal.
2012
Acquisition by Facebook
In April 2012, Facebook acquired Instagram for approximately $1 billion in cash and stock, marking a significant milestone in Instagram's development.
2013
Introduction of Video Sharing
Instagram introduced video sharing in June 2013, allowing users to upload 15-second videos, expanding the platform's multimedia capabilities.
2014
Launch of Instagram Direct
Instagram launched Instagram Direct in December 2013, enabling users to send photos and videos directly to specific friends or groups.
2015
Introduction of Advertising
In 2015, Instagram opened its platform to advertisers, allowing businesses to run ads and reach a broader audience.
2016
Launch of Instagram Stories
Instagram launched Stories in August 2016, a feature that allows users to post photos and videos that disappear after 24 hours, similar to Snapchat.
2017
Introduction of Instagram Live
In 2017, Instagram introduced Instagram Live, allowing users to broadcast live videos to their followers in real time.
2018
Launch of IGTV
Instagram launched IGTV in June 2018, a long-form video platform that allows users to upload videos up to an hour in length.
2019
Introduction of Shopping Features
In 2019, Instagram introduced shopping features, allowing users to shop directly from posts and stories, enhancing the e-commerce experience on the platform.
2020
Launch of Instagram Reels
Instagram launched Reels in August 2020, a feature for creating and sharing 15-second multi-clip videos set to music, competing directly with TikTok.
2021
Expansion of Reels
Instagram expanded the length of Reels videos to 60 seconds, giving users more flexibility and creative freedom.
2022
Introduction of Subscriptions
In 2022, Instagram began testing a subscription feature, allowing creators to offer exclusive content to subscribers for a monthly fee.
2023
Enhanced Safety Features
Instagram introduced enhanced safety features in 2023, including improved parental controls and tools to combat online bullying and harassment.
2024
In 2024, Instagram announced a greater focus on integrating AI and AR technologies to enhance user experiences and introduce innovative features.
