Pinterest's Concept is Born
Ben Silbermann, Paul Sciarra, and Evan Sharp began working on the idea of Pinterest. Initially, the concept was to create a platform where users could visually share their interests and ideas.
2009
2010
Pinterest Launches
Pinterest officially launched in March 2010. The platform quickly gained traction for its unique approach to social media, focusing on visual discovery and curation.
2011
Pinterest Gains Popularity
By the end of 2011, Pinterest had gained significant popularity, reaching 11 million total visits per week. It was recognized as one of the top 10 social networks.
2012
Pinterest App Launches
Pinterest launched its mobile app for iPhone in March 2012, followed by an Android app in August. This expanded the platform's reach and usability.
2013
Pinterest Introduces Rich Pins
Pinterest introduced Rich Pins, which provide additional information directly on a pin. This feature includes product pins, recipe pins, and article pins, enhancing user experience.
2014
Pinterest Launches Promoted Pins
Pinterest began rolling out Promoted Pins, allowing businesses to promote their pins to a broader audience. This marked the platform's entry into monetization.
2015
Buyable Pins Introduced
Pinterest introduced Buyable Pins, enabling users to purchase products directly from pins without leaving the platform. This feature was initially available on iOS devices.
2016
Pinterest Acquires Instapaper
Pinterest acquired Instapaper, a service that allows users to save articles to read later. This acquisition aimed to enhance Pinterest's content curation capabilities.
2017
Pinterest Lens Launches
Pinterest launched Pinterest Lens, a visual search tool that allows users to take photos of objects and find related pins and ideas on the platform. This feature leveraged advanced image recognition technology.
2018
Pinterest Reaches 250 Million Monthly Users
Pinterest announced that it had reached 250 million monthly active users, highlighting the platform's continued growth and popularity.
2019
Pinterest Goes Public
Pinterest held its initial public offering (IPO) on April 18, 2019, and began trading on the New York Stock Exchange under the ticker symbol "PINS."
2020
Pinterest Introduces Story Pins
Pinterest launched Story Pins, allowing creators to share multi-page stories with images, videos, and text. This feature aimed to enhance content engagement on the platform.
2021
Pinterest Expands Shopping Features
Pinterest expanded its shopping features, including the introduction of a shopping list and enhanced product recommendations, making it easier for users to shop directly from the platform.
2022
Pinterest Acquires Vochi
Pinterest acquired Vochi, a video creation and editing app, to enhance its video capabilities and provide users with more creative tools for content creation.
2023
Pinterest Announces Creator Rewards Program
Pinterest introduced a Creator Rewards program to incentivize and support content creators on the platform, aiming to boost user-generated content and engagement.
2024
Pinterest Reaches 500 Million Monthly Users
Pinterest announced that it had reached 500 million monthly active users, solidifying its position as one of the leading social media platforms globally.
