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McDonald's

McDonald's is a global fast-food company founded in 1940 by Richard and Maurice McDonald in San Bernardino, California. It is known for its hamburgers, cheeseburgers, and French fries, and has since expanded its menu to include various items like salads, fish, smoothies, and fruit. McDonald's operates over 38,000 locations worldwide and serves over 69 million customers daily.

Creation Time:2024-05-18 16 key nodes English

The Timeline

1940 — 2024

  1. 1940

    The Founding of McDonald's

    Richard and Maurice McDonald opened the first McDonald's restaurant in San Bernardino, California, originally as a barbecue restaurant.
  2. 1948

    Introduction of the Speedee Service System

    The McDonald brothers revamped their restaurant to focus on a simple menu and introduced the Speedee Service System, a precursor to the modern fast-food restaurant.
  3. 1954

    Ray Kroc Joins McDonald's

    Ray Kroc, a Multimixer milkshake machine salesman, joined McDonald's as a franchise agent, aiming to expand the brand nationwide.
  4. 1955

    First McDonald's Franchise Opens

    Ray Kroc opened the first McDonald's franchise in Des Plaines, Illinois, marking the beginning of McDonald's expansion.
  5. 1961

    Ray Kroc Buys McDonald's

    Ray Kroc bought the McDonald brothers' equity in the company, officially creating McDonald's Corporation.
  6. 1963

    Introduction of Ronald McDonald

    Ronald McDonald, the company's iconic clown mascot, was introduced to help market McDonald's to children.
  7. 1965

    McDonald's Goes Public

    McDonald's Corporation went public with its first offering on the stock market, trading under the ticker symbol MCD.
  8. 1967

    First International McDonald's Opens

    The first international McDonald's restaurant opened in Richmond, British Columbia, Canada.
  9. 1973

    Introduction of the Quarter Pounder

    McDonald's introduced the Quarter Pounder, a larger hamburger option, to its menu.
  10. 1975

    First McDonald's Drive-Thru Opens

    The first McDonald's drive-thru opened in Sierra Vista, Arizona, catering to military personnel who were not allowed to leave their cars while in uniform.
  11. 1984

    Passing of Ray Kroc

    Ray Kroc, the man who turned McDonald's into a global franchise, passed away, leaving a lasting legacy in the fast-food industry.
  12. 1993

    Introduction of the McCafe Concept

    McDonald's introduced the McCafe concept in Melbourne, Australia, offering a cafe-style experience with specialty coffee and pastries.
  13. 2002

    Launch of the Dollar Menu

    McDonald's introduced the Dollar Menu, offering a selection of items for one dollar each to attract budget-conscious customers.
  14. 2015

    All-Day Breakfast Launch

    McDonald's launched all-day breakfast in the United States, allowing customers to purchase breakfast items at any time of the day.
  15. 2020

    Introduction of the McPlant

    McDonald's introduced the McPlant, a plant-based burger option, in collaboration with Beyond Meat to cater to the growing demand for vegetarian and vegan options.
  16. 2024

    Expansion of McDonald's Sustainability Initiatives

    McDonald's continued its efforts to become more sustainable by expanding its use of renewable energy, reducing waste, and sourcing sustainable ingredients.

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