Introduction of Marlboro
Marlboro was introduced by Philip Morris USA as a women's cigarette, marketed with the slogan "Mild as May."
1924
1954
Rebranding for Men
Marlboro was rebranded as a men's cigarette with the introduction of the Marlboro Man, a rugged cowboy character that became the face of the brand.
1955
Launch of the Marlboro Man Campaign
The Marlboro Man advertising campaign was launched, featuring cowboys and rugged outdoor imagery, which significantly boosted the brand's popularity.
1963
Introduction of Marlboro Filters
Marlboro introduced filter-tipped cigarettes, which became a significant selling point and helped increase the brand's market share.
1972
Marlboro Becomes Top-Selling Brand
Marlboro became the top-selling cigarette brand in the world, a position it has maintained for decades.
1980
Expansion of Marlboro Product Line
Marlboro expanded its product line to include Marlboro Lights and Marlboro Reds, catering to different consumer preferences.
1990
Marlboro Adventure Team Promotion
Marlboro launched the Marlboro Adventure Team promotion, offering consumers the chance to participate in outdoor adventures, further reinforcing the brand's rugged image.
1999
Introduction of Marlboro Ultra Lights
Marlboro introduced Marlboro Ultra Lights, targeting smokers looking for a lighter smoking experience.
2004
Marlboro in Formula 1
Marlboro continued its long-term sponsorship of Ferrari in Formula 1 racing, enhancing its global brand visibility.
2006
Implementation of Graphic Warnings
Marlboro, like other cigarette brands, began including graphic health warnings on its packaging in compliance with new regulations.
2012
Introduction of Marlboro Black
Marlboro introduced Marlboro Black, a product aimed at younger adult smokers with a sleek, modern design.
2015
Marlboro HeatSticks Launch
Marlboro launched Marlboro HeatSticks, a heated tobacco product designed for use with the IQOS device, marking its entry into the reduced-risk product category.
2017
Expansion into E-cigarettes
Marlboro expanded into the e-cigarette market with the launch of Marlboro IQOS in several international markets.
2020
Marlboro's Commitment to a Smoke-Free Future
Philip Morris International, the parent company of Marlboro, announced its commitment to a smoke-free future, focusing on reduced-risk products like IQOS.
2023
Continued Market Leadership
Marlboro maintained its position as the world's leading cigarette brand, continuing to innovate and adapt to changing market conditions.
