Creation of Coca-Cola
Dr. John S. Pemberton, a pharmacist in Atlanta, Georgia, created the original Coca-Cola formula. The beverage was initially sold as a medicinal tonic.
1886
1892
Formation of The Coca-Cola Company
Asa Griggs Candler acquired the rights to the Coca-Cola formula and brand, and subsequently incorporated The Coca-Cola Company.
1894
First Bottling of Coca-Cola
Coca-Cola was first bottled by Joseph A. Biedenharn in Vicksburg, Mississippi, making it more accessible to a wider audience.
1915
Introduction of the Contour Bottle
The iconic Coca-Cola contour bottle was introduced, designed by the Root Glass Company to distinguish Coca-Cola from its competitors.
1923
Robert W. Woodruff Becomes President
Robert W. Woodruff took over as president of The Coca-Cola Company, leading the company to international expansion and significant growth.
1941
Coca-Cola During World War II
Coca-Cola was distributed to U.S. troops overseas during World War II, boosting its global recognition and popularity.
1960
Introduction of Sprite
The Coca-Cola Company introduced Sprite, a lemon-lime flavored soft drink, which became one of its most successful products.
1982
Launch of Diet Coke
Diet Coke was introduced as a low-calorie alternative to the original Coca-Cola, quickly becoming a popular choice among consumers.
1985
New Coke Controversy
The Coca-Cola Company introduced a new formula called "New Coke," which was met with widespread consumer backlash, leading to the return of the original formula as "Coca-Cola Classic."
2005
Introduction of Coca-Cola Zero
Coca-Cola Zero, a no-calorie version of Coca-Cola, was launched, targeting consumers seeking a sugar-free alternative without sacrificing taste.
2009
Coca-Cola Freestyle Machine
The Coca-Cola Freestyle machine, an innovative beverage dispenser offering over 100 drink choices, was introduced, revolutionizing the way consumers enjoy beverages.
2014
Acquisition of Costa Coffee
The Coca-Cola Company acquired Costa Coffee, expanding its portfolio to include a major global coffee brand.
2016
One Brand Strategy
Coca-Cola launched the "One Brand" strategy, unifying its Coca-Cola, Diet Coke, Coca-Cola Zero, and Coca-Cola Life brands under a single marketing campaign.
2021
Introduction of Coca-Cola with Coffee
Coca-Cola with Coffee, a blend of Coca-Cola and coffee, was introduced in the U.S. market, offering a unique beverage experience.
2023
Sustainability Initiatives
The Coca-Cola Company announced ambitious sustainability goals, including plans to make 100% of its packaging recyclable by 2025 and to reduce its carbon footprint significantly.
