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Salesforce

Salesforce is a leading cloud-based software company specializing in Customer Relationship Management (CRM) solutions. Founded in 1999 by Marc Benioff, Salesforce has revolutionized the way businesses manage their customer interactions, offering a suite of applications for sales, service, marketing, and more. The company is renowned for its innovation in cloud computing and its commitment to philanthropy through its 1-1-1 model.

Creation Time:2024-05-19 16 key nodes English

The Timeline

1999 — 2023

  1. 1999

    Foundation of Salesforce

    Salesforce was founded in March 1999 by former Oracle executive Marc Benioff, along with Parker Harris, Dave Moellenhoff, and Frank Dominguez. The company aimed to deliver enterprise software through a new model: software as a service (SaaS).
  2. 2000

    Launch of Salesforce.com

    Salesforce.com was officially launched in 2000, providing businesses with a web-based CRM platform. This marked the beginning of the company's journey in transforming the CRM industry with cloud technology.
  3. 2003

    First Annual Dreamforce Conference

    Salesforce held its first annual Dreamforce conference in San Francisco, bringing together customers, partners, and developers to share knowledge and innovations in cloud computing.
  4. 2004

    Initial Public Offering (IPO)

    Salesforce went public on the New York Stock Exchange under the stock symbol CRM. The IPO raised $110 million, further fueling the company's growth and expansion.
  5. 2005

    Introduction of AppExchange

    Salesforce launched AppExchange, an online marketplace for third-party applications that integrate with the Salesforce platform, allowing customers to extend the functionality of their CRM systems.
  6. 2006

    Launch of Service Cloud

    Salesforce introduced Service Cloud, a customer service platform that enables companies to deliver exceptional customer support through multiple channels, including phone, email, and social media.
  7. 2009

    Introduction of Salesforce Chatter

    Salesforce launched Chatter, an enterprise social network that allows employees to collaborate in real-time, share files, and stay connected across the organization.
  8. 2010

    Acquisition of Heroku

    Salesforce acquired Heroku, a cloud platform-as-a-service (PaaS) company, to enhance its capabilities in building and deploying modern applications.
  9. 2011

    Introduction of Salesforce1 Platform

    Salesforce launched the Salesforce1 Platform, providing developers with tools to build mobile apps that integrate with Salesforce's CRM and other services.
  10. 2013

    Acquisition of ExactTarget

    Salesforce acquired ExactTarget, a leading digital marketing company, for $2.5 billion. This acquisition led to the creation of the Salesforce Marketing Cloud.
  11. 2014

    Launch of Salesforce Lightning

    Salesforce introduced Lightning, a new user interface and development framework designed to enhance productivity and user experience across its platform.
  12. 2016

    Acquisition of Demandware

    Salesforce acquired Demandware, a leader in cloud-based e-commerce, for $2.8 billion. This acquisition expanded Salesforce's capabilities in the retail sector.
  13. 2018

    Acquisition of MuleSoft

    Salesforce acquired MuleSoft, a company specializing in application networks and APIs, for $6.5 billion. This acquisition helped Salesforce enhance its integration capabilities.
  14. 2020

    Acquisition of Tableau

    Salesforce completed its acquisition of Tableau, a leading data visualization company, for $15.7 billion. This acquisition strengthened Salesforce's analytics and data visualization offerings.
  15. 2021

    Acquisition of Slack

    Salesforce acquired Slack, a popular business communication platform, for $27.7 billion. This acquisition aimed to enhance collaboration and communication within organizations using Salesforce.
  16. 2023

    Launch of Salesforce Genie

    Salesforce introduced Salesforce Genie, a real-time data platform that allows businesses to unify customer data and deliver personalized experiences at scale.

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