Discovery Kids Launches
Discovery Kids was launched in 1998 as a children's television network focusing on educational and entertaining programming for kids.
Hasbro Acquires Discovery Kids' Programming Rights
In 2005, Hasbro entered into a partnership with Discovery Communications, acquiring rights to create programming based on its popular toy lines for the Discovery Kids network.
The Launch of Hub Network
On October 10, 2010, the Hub Network was officially launched, rebranding Discovery Kids and focusing on Hasbro's toy brands, featuring shows like "My Little Pony: Friendship Is Magic" and "Transformers Prime."
Initial Programming Successes
The Hub Network gained popularity with its initial programming lineup, attracting a dedicated audience with shows that appealed to both children and nostalgic adults.
Expansion of Programming Blocks
The Hub Network expanded its programming blocks to include more diverse content, including family-friendly movies and special events, further enhancing its appeal to viewers.
Award Nominations and Wins
The Hub Network received several nominations and awards for its programming, particularly for "My Little Pony: Friendship Is Magic," which became a cultural phenomenon among fans.
Rebranding to Discovery Family
On October 13, 2014, the Hub Network was rebranded as Discovery Family, marking a shift in focus to a broader family audience while still maintaining some of its core children's programming.
Continued Success under Discovery Family
Under the Discovery Family brand, the network continued to air popular shows and introduced new programming that appealed to both children and parents alike.
Partnerships with Other Networks
Discovery Family formed partnerships with other networks to co-produce content, further expanding its programming offerings and audience reach.
Introduction of New Original Series
Discovery Family introduced several new original series aimed at families, enhancing its brand identity and commitment to quality programming.
Focus on Educational Content
The network emphasized educational content, aligning with its roots as the Hub Network and providing programming that was both entertaining and informative for children.
Special Events and Programming Blocks
Discovery Family continued the tradition of special events and themed programming blocks, attracting viewers during holidays and school breaks, reminiscent of the Hub Network's earlier strategies.
Digital Expansion and Streaming Services
Discovery Family expanded its digital presence, launching streaming services and apps that allowed viewers to access content from the Hub Network and beyond on-demand.
Anniversary Celebrations of Hub Network's Legacy
Discovery Family celebrated the legacy of the Hub Network with special programming blocks and retrospectives, honoring the impact it had on children's television.
Continued Brand Evolution
The network continued to evolve its brand, adapting to changing viewer preferences and trends in children's programming while maintaining a connection to its origins as the Hub Network.
Ongoing Commitment to Family Programming
Discovery Family reaffirmed its commitment to family-friendly programming, continuing to build on the foundation laid by the Hub Network while exploring new content opportunities.
