Foundation of Guerlain
Guerlain was founded in Paris by Pierre-François Pascal Guerlain, who opened his first perfume shop on the Rue de Rivoli, marking the beginning of a legacy in fragrance creation.
1828
1853
Creation of Eau de Cologne Imperiale
Guerlain introduced Eau de Cologne Imperiale, crafted for Empress Eugenie. This fragrance brought the house royal recognition and marked its importance in French perfumery.
1889
Launch of Jicky
Guerlain launched Jicky, often considered the world's first modern perfume, combining natural and synthetic ingredients, which set a new standard for fragrances.
1900
Guerlain's Iconic Bee Bottle Design
Guerlain introduced the iconic "bee" bottle, a design that has become synonymous with the brand, featuring a design inspired by the imperial bee symbol of Napoleon Bonaparte.
1925
Creation of Shalimar
Guerlain launched Shalimar, a legendary fragrance inspired by the love story of Shah Jahan and Mumtaz Mahal, which remains one of the most famous perfumes in history.
1947
Introduction of Mitsouko
Guerlain introduced Mitsouko, a fragrance that embodies the spirit of the modern woman and is still celebrated for its complex, warm notes and rich character.
1984
Acquisition by Louis Vuitton Moët Hennessy (LVMH)
Guerlain was acquired by the luxury goods conglomerate LVMH, allowing for expansive growth and international reach while maintaining its heritage of luxury and quality.
2005
Launch of the Insolence Fragrance
Guerlain launched Insolence, a contemporary fragrance that embraces modern femininity, reflecting a bold and fresh approach to perfumery for the new generation.
2009
Introduction of the Aqua Allegoria Collection
Guerlain unveiled the Aqua Allegoria collection, a line of fresh and natural fragrances inspired by nature, aimed at a younger audience while maintaining the brand's exquisite craftsmanship.
2014
Launch of La Petite Robe Noire
Guerlain introduced La Petite Robe Noire, a playful and iconic fragrance that quickly became popular, symbolizing modern elegance and charm in the perfume world.
2018
Sustainable Development Initiatives
Guerlain announced commitment to sustainability, emphasizing eco-friendly practices in sourcing ingredients and packaging, aligning with modern consumer values regarding environmental responsibility.
2020
Unearthing the Heritage: Guerlain's Perfume Library
Guerlain launched a collection celebrating its rich history, featuring reinterpreted classic fragrances from its extensive library, reinforcing the brand's timeless appeal in modern perfumery.
2023
Collaboration with Influencers and Artists
Guerlain engaged in collaborations with contemporary artists and influencers, integrating artistry into fragrance marketing and enhancing its relevance to younger audiences in the digital age.
2024
Introduction of New Sustainable Lines
Guerlain unveiled a new line of sustainable fragrances, focusing on organic ingredients and sustainable packaging, further solidifying the brand's commitment to eco-conscious luxury.
