Booking Holdings History Timeline and Biographies

1998

Foundation of Booking.com

In 1998, Booking.com was founded in Amsterdam, Netherlands, marking the beginning of what would become a leading global digital travel platform. The website focused on hotel reservations and aimed to provide travelers with an efficient means of booking accommodations online. This initiative eventually set the groundwork for Booking Holdings’ expansive growth in the travel industry.

2000

Introduction of the Priceline Name

In 2000, the company adopted the name Priceline.com, Inc., transforming from a fledgling startup into a recognized player in online travel. This rebranding coincided with significant investments and expansion initiatives, focusing on building a comprehensive travel service platform, which included hotels, flights, and rental cars.

2004

Acquisition of Booking.com

Priceline.com acquired Booking.com for approximately $135 million in 2004. This strategic move allowed Priceline to leverage Booking.com’s technology and brand reputation in the European market, significantly enhancing its global presence in the online travel space. The acquisition became a vital component of Booking Holdings’ subsequent growth strategies.

2007

Rebranding to Priceline Group

In 2007, Priceline.com rebranded itself to The Priceline Group, reflecting its diverse portfolio of travel-related businesses, including Booking.com, priceline.com, and others. This change reinforced its commitment to becoming a comprehensive travel service provider, emphasizing a collective approach to various travel offerings.

2010

Acquisition of Rentalcars.com

2014

Expansion to Asia-Pacific Markets

2016

Acquisition of OpenTable

2018

Rebranding to Booking Holdings Inc.

In 2018, The Priceline Group officially rebranded itself as Booking Holdings Inc. This name change emphasized its flagship brand, Booking.com, while showcasing its commitment to leading the online travel industry. This strategic branding aimed to unify all its services under one prominent identity.

2020

Navigating the COVID-19 Pandemic

2021

Recovery Strategies and Innovations

As travel began to recover in 2021, Booking Holdings initiated several strategies focused on innovation, including the launch of new tools designed to aid travelers in planning safer trips. The company also emphasized flexible booking options and health safety protocols to regain consumer confidence in travel.

2022

Investment in Technology and AI

In 2022, Booking Holdings announced a significant investment in artificial intelligence and technology to enhance user experience across its brands. The aim was to streamline the travel planning process and personalize offerings to meet evolving consumer needs, further establishing Booking Holdings as a tech-driven leader in the travel sector.

2023

Sustainability Initiatives and Commitments

In 2023, Booking Holdings introduced several sustainability initiatives aimed at reducing its environmental impact. This included partnerships with organizations focused on promoting sustainable tourism practices and committing to carbon neutrality for its operations, positioning Booking Holdings as a responsible leader in the travel industry.

2024

Launch of New Travel Products

In 2024, Booking Holdings launched several new travel products aimed at enhancing customer experience, including integrated planning tools that combine accommodations, transportation, and activities into a single booking process. This innovation wellpositions Booking Holdings to meet the growing demand for seamless travel experiences in the digital age.