Foundation of Blue Ribbon Sports
Nike was originally founded as Blue Ribbon Sports by Bill Bowerman and Phil Knight on January 25, 1964. The company initially operated as a distributor for the Japanese shoemaker Onitsuka Tiger, now known as ASICS.
1964
1971
Rebranding to Nike, Inc.
In 1971, Blue Ribbon Sports was rebranded as Nike, Inc. The name Nike was inspired by the Greek goddess of victory, symbolizing the company's mission to bring inspiration and innovation to every athlete in the world.
1971
Introduction of the Swoosh Logo
The iconic Swoosh logo, designed by graphic design student Carolyn Davidson, was introduced in 1971. It has since become one of the most recognizable logos in the world.
1972
Launch of the First Nike Shoes
Nike launched its first line of shoes in 1972, including the Nike Cortez, which became a popular running shoe.
1978
Nike, Inc. Goes Public
Nike, Inc. made its initial public offering (IPO) on December 2, 1980, offering 2,377,000 shares of common stock.
1984
Partnership with Michael Jordan
Nike signed a sponsorship deal with basketball star Michael Jordan in 1984, leading to the creation of the Air Jordan line of basketball shoes, which became a cultural phenomenon.
1988
Introduction of "Just Do It" Slogan
Nike introduced its famous "Just Do It" slogan in 1988, which became a key element of its branding and marketing strategy.
1990
Opening of Nike World Headquarters
Nike opened its World Headquarters in Beaverton, Oregon, in 1990, consolidating its operations and providing a central hub for its global business.
1996
Establishment of Nike Golf
Nike established Nike Golf in 1996, expanding its product line to include golf apparel and equipment. The division gained prominence with the signing of Tiger Woods.
2003
Acquisition of Converse
Nike acquired Converse, Inc. in 2003, adding the iconic Chuck Taylor All-Star sneakers to its portfolio.
2004
Launch of Nike Free
Nike introduced the Nike Free line of running shoes in 2004, which featured a more natural, barefoot-like running experience.
2012
Introduction of Nike Flyknit
Nike launched the Flyknit technology in 2012, revolutionizing footwear with its lightweight, form-fitting, and sustainable design.
2015
Launch of NikeLab
Nike introduced NikeLab in 2015, a division focused on innovative and limited-edition products, often in collaboration with designers and artists.
2017
Nike's Move to Zero Initiative
Nike launched its Move to Zero initiative in 2017, aiming for a zero carbon and zero waste future, reflecting its commitment to sustainability.
2020
Nike's Digital Transformation
In response to the COVID-19 pandemic, Nike accelerated its digital transformation, enhancing its online presence and direct-to-consumer strategy.
2024
Nike's Continued Innovation
As of 2024, Nike continues to lead the sportswear industry with innovative products, sustainable practices, and influential marketing campaigns, maintaining its position as a global icon in athletic apparel and footwear.
